You've built on Connect, but turning payments into a real revenue line takes more than integration. This workshop, delivered by Monstarlab as a Stripe Connect Specialized partner, helps you audit your current payments revenue, model new monetization opportunities across Connect and the broader Stripe ecosystem (Issuing, Capital, embedded finance), and build a go-to-market plan to drive merchant adoption.
Questions we'll work through together
Revenue & margins
- Are your buy rates and margins competitive?
- Could you be capturing more on interchange?
- How does your pricing compare to peers?
- What share of your users are on payments, and can it grow?
Monetization strategy
- Which monetization model fits your platform best?
- How do you price and package payments for your merchants?
- Which embedded finance products fit — lending, issuing, payouts?
- How do you build a business case for payments investment?
Go-to-market
- How do you message payments features to your merchants?
- What's the right adoption pathway for each segment?
- What does a realistic rollout timeline look like?
- How do you measure success along the way?
Workshop agenda: four key focus areas
| Focus area | What happens | What you walk away with |
|---|---|---|
| 1. Revenue baseline | Audit current payments revenue, margins, attach rates, and missed capture points | Quantified revenue gap analysis and quick-win opportunities |
| 2. Monetization strategy | Explore and score monetization levers: take rates, embedded finance, premium tiers, payouts | Top 2–3 models with revenue potential estimates + 30–60 day validation plan |
| 3. Product roadmap | Map revenue goals to Stripe capabilities — Connect, Issuing, Capital, and beyond | Prioritized product roadmap tied to top monetization opportunities |
| 4. GTM & activation | Build segment-specific messaging, adoption pathways, and phased rollout plan | Structured GTM playbook with Stripe value story |
Logistics at a glance
2–3 weeks
Delivered fully remote
Starting at $10k
Scoped to your complexity
4–6 hours
Stakeholder involvement
This is the right fit if you…
- Have Connect live (or nearly live) but no clear payments revenue strategy
- Want to move payments from cost center to revenue line
- Are exploring embedded finance products (Issuing, Capital, lending) beyond core Connect
- Need a data-backed case to get exec buy-in on payments investment
- Need to figure out how to message and sell payments to your merchants
- Want a neutral, third-party perspective on your monetization and GTM approach